A polished, live presence and a real outreach engine, built to prove people on both sides of the table want this, before you spend a dollar on the full app.
The objective here isn't the full booking app. It's signal. A market-ready presence so you can start knocking on doors and collecting real interest: a waitlist of diners on one side, restaurants raising their hands on the other, over a 30–60–90 day validation window.
Once the traction is there (your benchmark of roughly 10–15 committed restaurants and a meaningful waitlist), we move into the web app for booking, payments, and ratings. This proposal covers Stage One only.
Fast, beautiful, and built on a foundation that carries straight into your future web and mobile app, with no re-platforming later.
Not Webflow. Same time-to-launch, far more scalable, and the codebase carries directly into the future app. Renders cleanly inside Instagram's in-app browser, so ad clicks never bounce people to the app store.
A clean, attractive form for the diner waitlist, with a separate intake path for restaurants expressing interest.
See, sort, and work your signups and restaurant leads without touching code, even manually seating people the night of the first meal.
GA4, Hotjar, and event tracking so every click and every ad dollar is attributed. This is what tells you exactly which demographic and ICP is converting.
Plus light AI-generated restaurant imagery and starter posts, so the site and Instagram don't look empty on day one.
This is normally a paid engagement of its own. We're throwing it in to get you from "live site" to "first dinner happening," without you figuring out the outreach from scratch.
1 influencer
+ 5 diners
1 real
dinner
Photographed
+ posted
Fills the next
gathering
You don't need 500 signups to start. Around 50 gets you three meals on the board, which is enough to spin up your own content engine.
Here's where we're coming from. We talked about $1,200 on the call to get the site live, and that number holds. But honestly, we really liked you, and we think it'd be fun to work together on this. We think it can become something real, and the mission behind it (connecting people and sharing the joy of gathering over a meal) is something we find genuinely cool and want to be part of.
So rather than treat the outreach and engagement work as a separate add-on, we're just throwing it into the $1,200. The full launch package above (the sending domain, the contact lists, the follow-up sequences, the content, all of it) comes with the build at no extra charge.
For context, our engagements normally start at $5–7k and move into $16–20k monthly retainers, and the outreach engine alone would usually be its own line item. We're doing this at cost because we want to work on it.
If you like the work, and only if you do, five warm introductions to people in your network in our wheelhouse (e-commerce or businesses in the ~$20–100M revenue range). That's worth far more to us than the project fee, and given your network it shouldn't be a heavy lift. Entirely contingent on us earning it.
This keeps you comfortably inside your 30–60–90 day validation window: site up fast, then the outreach and content working in the background to start filling the pipeline.